My wonderful Oaktown Spice Shop peoples asked me to design a callout burst for their splash page. The burst would redirect folks to their holiday e-commerce site. To keep continuity with the existing page, I designed a burst that felt like the original artwork in style, color palette, and texture. The complimentary teal and the sans serif typeface made the burst visually stand out. They loved it! Practicality won out over fun design, however, and we set up a straight-forward redirect to their e-commerce page. They admitted their undying love for their splash page, and requested we somehow keep it in the design of our full e-commerce site.
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Wednesday, October 23, 2013
Friday, October 11, 2013
Balancing creativity and staying on brand
Electronic Save-The-Date for LeapFrog CEO
Collateral Exploration
Promotional Booklet
Promotional Booklet
Promotional Travel stickers for PR packages
A few years back I was brought in to LeapFrog to create new collateral pieces that would work with their new identity. I stayed on and worked on packaging and various promotional pieces for different lines of toys. The creative challenges were, as always, to bring joy to the work but respect the brand.
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