Oaktown Spice Shop Website is live!!

So excited to announce the launching of Oaktown Spice Shop's website! My design, information architecture, and photography, is live! It took sure took a village to bring this to fruition. We had the great and talented Erin Dracos Scott consulting with us on a photo shoot. She was kind enough to shoot some of the photos herself. I also had Keir Lenihan and Cynthia Warren help in camera work and styling. Andrew Venell was our wonderful and patient programmer who brought our design to life

The owners of Oaktown Spice Shop, Erica Perez and John Beaver, have created the most amazing shop. The walls are filled with colors and textures of all sorts. They are warm and wonderful folks who love to share their love and knowledge of spices. Their enthusiasm is really quite contagious.

Our website wanted convey this enthusiasm, as well as their down to Earth personalities and the beauty of the shop.  We did so by making the site easy to navigate. Nothing is slick. No need to be! The colors and texture of the photos are to transport the viewer so you can almost smell the peppercorns and nutmeg. Erica and John learned how to photograph their products themselves, so that you can see each bottle up close. We are all very excited with the site!

Oaktown Spice Shop Website Burst

My wonderful Oaktown Spice Shop peoples asked me to design a callout burst for their splash page. The burst would redirect folks to their holiday e-commerce site. To keep continuity with the existing page, I designed a burst that felt like the original artwork in style, color palette, and texture. The complimentary teal and the sans serif typeface made the burst visually stand out. They loved it! Practicality won out over fun design, however, and we set up a straight-forward redirect to their e-commerce page. They admitted their undying love for their splash page, and requested we somehow keep it in the design of our full e-commerce site.

Oaktown Spice Shop Identity

I have been in the process of designing the website for my folks at Oaktown Spice Shop. Two years ago they came to me when they were planning on opening their store. I created their identity which included their logo, their business cards, receipts, letterhead, color palettes, the signage in the store as well as outside, their labels, and their temporary splash page.

We are now working on their e-commerce website. My photography will be used for the site, thanks to a wonderful team of stylists, and two amazing photographers. (Thank you Erin Scott. You are a photography genius.)