CamelBak Catalogs

CamelBak Bottle Catalog Cover

CamelBak Winter Hydration Catalog Cover

CamelBak Winter Hydration Catalog Spreads

CamelBak Hangtag Comps

Feliz Dia De Los Muertos

Chez Panisse Bastille Menu 2015

           

I had terrific fun with this Bastille menu for Chez Panisse last year. Alice Waters and I worked together, one-on-one, on the layout. Initially, the menu was to act as the placemat. However, when I suggested that the layout resemble that of the french flag, Alice took it one step further. Eschewing the placemat, we folded the menu into a tri-fold. As the guests arrived and sat, they were greeted by a celebratory red "40", surrounded by the french blue and white. It was not until the guests unfolded the menu, that the french flag presented itself disguised as a menu. This is the most satisfying kind of design project for me: it contains the experiential, the surprise, the humor.

      

                     

The Edible Schoolyard Project Plant Sale Poster

It's that time of year! The annual plant sale at the amazing Edible Schoolyard Project. One of my favorite organizations!

Logo for Quail Ranch, Les Petites Cailles

Oaktown Spice Shop Website is live!!

So excited to announce the launching of Oaktown Spice Shop's website! My design, information architecture, and photography, is live! It took sure took a village to bring this to fruition. We had the great and talented Erin Dracos Scott consulting with us on a photo shoot. She was kind enough to shoot some of the photos herself. I also had Keir Lenihan and Cynthia Warren help in camera work and styling. Andrew Venell was our wonderful and patient programmer who brought our design to life

The owners of Oaktown Spice Shop, Erica Perez and John Beaver, have created the most amazing shop. The walls are filled with colors and textures of all sorts. They are warm and wonderful folks who love to share their love and knowledge of spices. Their enthusiasm is really quite contagious.

Our website wanted convey this enthusiasm, as well as their down to Earth personalities and the beauty of the shop.  We did so by making the site easy to navigate. Nothing is slick. No need to be! The colors and texture of the photos are to transport the viewer so you can almost smell the peppercorns and nutmeg. Erica and John learned how to photograph their products themselves, so that you can see each bottle up close. We are all very excited with the site!