Friday, October 11, 2013

Balancing creativity and staying on brand

Electronic Save-The-Date for LeapFrog CEO

Collateral Exploration

Promotional Booklet

Promotional Booklet

Promotional Travel stickers for PR packages

A few years back I was brought in to LeapFrog to create new collateral pieces that would work with their new identity. I stayed on and worked on packaging and various promotional pieces for different lines of toys. The creative challenges were, as always, to bring joy to the work but respect the brand. 


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